Monthly Archives: January 2012

According to Nielsen: Coldwell Banker Branded Websites Ranked #1 by Consumers.

Coldwell Banker Branded Websites Remain Most Visited Among National Real Estate Franchises 

According to Nielsen and comScore Media Metrix, the two global leaders in digital measurement, Coldwell Banker branded websites had the highest number of unique visitors among all national real estate franchise brands for full-year 2011.  This marks the second consecutive year that the Coldwell Banker brand ranked No. 1 in Web traffic among all real estate franchisors.


“The Coldwell Banker brand is clearly top of mind when consumers go online and search for a home,” said Michael Fischer, chief marketing officer, Coldwell Banker Real Estate LLC.  “Consumers know our great brand and have shown a desire to utilize the suite of online tools seen throughout the Coldwell Banker network at the national and local levels.”


According to Nielson, Coldwell Banker websites had 17.5 million unique visitors in 2011, which was more than 28 percent higher than the next nearest franchise brand competitor (13.7 million). Similarly, Coldwell Banker branded websites (26.1 million unique visitors) had the highest Web traffic ranking among real estate franchisors in the comScore Media Metrix full-year ranking for 2011, easily outpacing its next nearest competitor by 21 percent (21.6 million unique visitors).


The Coldwell Banker brand continues to place an emphasis on developing its website into a hub for consumers to find and prepare for the home buying and selling process.  Recent additions include the lifestyle search page and first time home buyer resource center.


Coldwell Banker Real Estate LLC accessed the aforementioned information through its subscription to both Nielson and comScore Media Metrix. The rankings encompass all consumer Web traffic (unique visitors) to national and local websites operated by the franchise brands as well as by their franchisees.

Coldwell Banker University is excited to offer upcoming NAR designation courses online at deep discounts.


Coldwell Banker University is excited to offer upcoming NAR designation courses online at deep discounts. Register for any or all of the following NAR courses today on the CBU Registration site on CB Works!

Accredited Buyer Representative (ABR) (CBU Price $49!): Feb 14-17

Short Sales and Foreclosure Resource (SFR) (CBU Price $45!): March 22-23

How to Stage a Home to Sell, Sell, Sell…!

LXTV Open House featured New Jersey Coldwell Banker agent Lorraine Hurlbut in a recent segment on how to best stage your home for sale. Check it out!

Introducing the Big 5! The 2012 Internet Marketing Campaign

D’Alicandro named Realtor of the Year

Anthony D’Alicandro (Click name to read the entire release)

The Press of Atlantic City Posted: Sunday, January 22, 2012

The Atlantic City & County Board of Realtors has selected Anthony D’Alicandro as its 2011 Realtor of the Year.

D’Alicandro is serving as the 2011-2012 president of the ACCBOR board of directors.

He is currently founding the first Southern New Jersey Young Professional Network. He also serves on the Egg Harbor Township Economic Development Commission and has formed a real estate advisory panel to work on the Tourism District in Atlantic City.

D'Alicandro named Realtor of the Year

Meet Irene McCann and view her Coldwell Banker Success Story!

I’m Irene McCann and this is my Coldwell Banker® success story.
I started my real estate career with a company that financially rewarded agents who were successful recruiters. So when my personal success became more about how many agents I brought in and less about how many clients I helped buy or sell a home, I knew that I needed a change.

“I wanted to surround myself with like-minded individuals who want to serve clients.”

Serving My Clients, Not Recruiting Agents
I found that I wasn’t a recruiter and didn’t really want to be. When I made my decision to leave, I wanted to go to a real estate company where I could surround myself with like-minded professionals whose main focus, above all else, was to serve clients. After all, this is my career, my livelihood. I wanted to be more than the agent I was. And having the right tools and professional atmosphere to learn from was exactly what I needed. After interviewing with several real estate companies, I ultimately chose Coldwell Banker because of the:

* Rich history and culture for success
* Cutting-edge technology
* Robust marketing program

2012 Marketing

Dear Coldwell Banker® Professional!

I hope this letter finds you enjoying the Holiday Season and beginning an exciting 2012!

Just as we have all done in 2011, the wildly talented corporate marketing team has battled market conditions while working hard in continuing to raise awareness for the great Coldwell Banker brand in an effort to drive more leads to you. We had the opportunity to see first hand when we all met Coldwell Banker Chief Marketing Officer(& Atlantic City native) Michael Fischer back in September.

Keeping up with the trend of video format marketing, the team created a video which provides greater depth to the achievements the Coldwell Banker brand enjoyed on the marketing front in 2011. The video format also allows you the opportunity to see clearly the benefits of the Coldwell Banker brand. Further, it is a great opportunity(in conjunction with our recently released ‘ARB’ program) to share this link with potential recruits that would make a great addition to our already awesome group!

Take a look!