Monthly Archives: March 2012

Welcome to Coldwell Banker Heroes

Welcome to Coldwell Banker Heroes

Coldwell Banker launched a new charitable program that recognizes the full scope of those within the Coldwell Banker system who assist those in need.  The “Coldwell Banker Heroes” program debuted last week at the Generation Blue Experience in New Orleans.   The newly created program will highlight the financial giving, time, goods and services donated to charitable organizations by members of the Coldwell Banker global network.

The Coldwell Banker brand is known worldwide for our charitable efforts. The list of organizations that benefit are endless – from well-known entities like Habitat for Humanity to the Susan G. Komen Race for the Cure to Toys for Tots or to the countless local charity programs in communities across the globe.

Locally, Coldwell Banker Casa Bella Realtors has demonstrated a strong initiative with several important organizations. We have organized events and programs for both Gilda’s Club in Linwood and the Community Food Bank of New Jersey in Egg Harbor Township among others.  The Coldwell Banker Heroes program will simply provide the framework for us to have a more structured approach to supporting important causes within our community and nationally.

 

Summer at the Jersey Shore = Backyard fun!

There are many things that make a house a home.  Warm family space.  A entertaining basement or kitchen. Often times, its even the location…proximity to the beach or schools or a favorite golf course.  But one of the main attractions about on a home…especially in the southern New Jersey region…where our summers are truly glorious… is the backyard.

Backyards are memory makers.  Think about it.  Barbeques, pool parties, decks and fire pits. It’s the space family and friends congregate around.

When I grew up…in an 18 foot wide row home in Philadelphia….we had a patio.  In my early years it was simply bricks set over top the dirt.  My job was to ‘weed’ the spaces between the bricks.  I hated that!  But one summer…my father and I pulled up all the bricks and set them back in concrete.  When we finished…we wrote our names in the corner in a small square of concrete.  The patio had a trellis with grape vines growing up and over to provide shade to the patio area below.

We also had a garden that formed a perimeter around a grass area…that as a child was large enough to play catch. Because the property was less than 20 feet wide, I quickly learned to climb fences as the ball would frequently enter a neighboring yard!

I’ve had an on again/off again relationships with gardens ever since.  It’s a time commitment for sure…but like many things in life…the benefits are so sweet!  Nothing like a caprese salad in August with a Jersey tomato still warm off the vine.  Or a ratatouille with fresh summer vegetables to accompany what you have on the grill.

Today, I’m on 3 acres…a far cry from 18 feet…and as for a garden?…well, we’ll see.  Running out of time for this summer, I have to act quick!  But whatever your memories…or your plans are…the reality is….backyards, without a doubt, hold a special place for all of us.

So let me close by sharing a video of our new Coldwell Banker TV ad that we call “Backyards.” I hope you enjoy it as much as we do!

Here’s to backyards and all the things that make a house a home.

 

 

Social Media Cheatsheet

The Value of a Home

March 5, 2012 | Posted by mike_fischer


I am shocked at the sheer volume of charts, graphs and heat maps that try and focus consumers on the stats and appreciation trends in home buying and selling. Now, the dollars and cents and crime stats are all a part of the decision to buy a home, but its not the only or even most important reason. Why do people buy homes?  Its for lifestyle. It’s personal.

There were two things I wanted more than anything growing up on the Jersey Shore in Ventnor, NJ: a new car and a house. My mom had an old Chevy Bel Air that was always breaking down. Dates were always a challenge when you are trying to impress a girl but didn’t know if the starter would work.  We rented a series of apartments during my teens because the landlord(s) either sold the building, gave the apartment to their kid, hated our dog, or raised the rent to the point where we had to move. I never was able to paint my room a color other than “off white”. I couldn’t do anything in the backyard like plant a tree/shrub, put a swingset there, or even mow the lawn when the grass got too long.  The kitchens were always “apartment grade.”  Things always broke and you had to wait for the landlord to fix it, if they ever did.

Fast forward to today, and I’ve had the pleasure of working for two great companies that in a bizarre way, allowed me to get what I had been looking for all those years ago.  For 15 years I worked for a car company, and got a new car every year.  That was sweet!  And now, I am the chief marketing officer for Coldwell Banker Real Estate.   And not only do I help our brokers and agents make home ownership possible for hundreds of thousands of people each year, we have just developed a new television campaign that I believe really hits at the heart of home ownership.  And after the past four years of doom and gloom, we need a little heart right now.  We have to get back to the “why” that people buy homes.

We have a :60 anthem (see below) that explains our unique view of the value of a home.  The voice on the spot is the great Tom Selleck.  Not only is he the star of the hit CBS series Blue Bloods (at Coldwell Banker, it is rumored, we bleed blue), and has a wonderful, trusting voice that adds a great texture to the commercial…but the backstory is even better.  You see, Tom’s dad was a vice president at Coldwell Banker for 38 years, and he was the only member of his family that wasn’t in real estate…until now!

We also have a :30 spot on the Value of a Home, and three ;15 spots that talk about some of the things that make a house a home…KidsBackyards andPets.  I can personally relate to all of them!

So 3 months ago, I bought a small, dumpy 2nd home down the shore, about 2 miles away from where I grew up in Ventnor.  I never checked the crime stats.  I briefly looked at the appreciation charts for this house and the neighborhood. I paid more attention to how many blocks away from the ocean it was and asked “would we walk or ride bikes to the beach in the summer?”  Did it have a backyard for BBQ’s and hanging out?  Was it close to a Starbucks and the local sub shop, Dino’s?  Was it big enough to have tons of friends and family bunking up on long summer weekends?  The price was good, the interest rate low and for a monthly payment that was the same as a car payment, it was a great deal.  My Coldwell Banker agent, Bracken Markins, was great.  I’m painting it now —  any darn color I want.  I’m fixing what needs to be fixed, and what I can’t fix, I “gotta guy” that can.  My dog is welcome to be there anytime.  I’m going to plant a tree.  My kids will bring their kids here someday in the future. I’m going to fish in the bay A LOT.  My wife and I will grow old there together.

That’s the value of my home. Share yours in the comments and take a look at our new TV ad below that we call “The Value of a Home.”

 

Previews International New Campaign is unveiled

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Atlantic City native (& CB Chief Marketing Officer) Mike Fischer presenting the new Coldwell Banker Previews International marketing campaign at the Fire & Ice Party in New Orleans, LA. It’s hot!!

Previews International is the Luxury Division of Coldwell Banker Real Estate, targeting the most exclusive properties in the world and successfully reaching the most affluent buyers to match their needs.

Attending the party were Coldwell Banker professionals from around the globe together with representatives from key marketing partners; Maserati, Tiffany’s, Unique Homes & more.

Coldwell Banker already sells 1 out of 2 homes that sell in excess of $1M in the U.S.

And there’s an aggressive initiative to improve on that. In fact, already 3 out of 4 $1M+ sales California are by Coldwell Banker.

Previews International is an important initiative at CB Casa Bella Realtors as we look to take advantage of the global audience to which we expose our listings.

We know (according to U.S. Census) that over 1/3rd of household movers relocate out of County, State or Country when they move. A percentage that dramatically increases as household income increases…identifying the importance of Global exposure.