Monthly Archives: May 2012

Preview 1 of the soon to launch ‘NEW’ Casa Bella Realtors website!

Following extensive technical research followed by the process of choosing the right production/solution partners, Coldwell Banker Casa Bella Realtors is excited to be in the final stages of completing what we know with be an amazing local resource for complete real estate services.  Here is a quick look at the Home Page Navigation.

 

Understanding the Psychology of Owning a Home

To better understand how Americans feel about owning a home…post recession, Coldwell Banker Real Estate recently teamed up with Dr. Robi Ludwig, a psychotherapist & TV Commentator in New York City.

“Clearly the recession has had an impact and one of the questions American’s have is the value of homeownership. I believe the home has a deep psychological value that goes beyond the financial investment so we decided to get straight to the source and survey more than 2,100 Americans to get a sense of their state of mind following the recession.” explains Dr. Ludwig. 

“It caused me to reflect personally about my first real home, as well. My parents recently sold my childhood home in New Jersey. They were excited to move to a new community, but I was surprised at my own feelings of loss and then nostalgia. Then again, this was a home that hosted happy occasions, school pep rallies, prom photos, Thanksgiving dinners – it was essentially another character in our family, and that it was natural to feel this strong emotional pull.”   Learn more about the survey and our understanding of the ‘Value of a Home’ by watching the brief interview.

Wow…the home as a ‘extension’ or a ‘character’ in the family!  That’s powerful…and I couldn’t agree more!  It made me think about the home I grew up and lived in for nearly 20 years, in Fishtown.  As of right now…that represents half my life.  When my parents sold the home over 10 years ago, it took a little while to sink in that the chapter was over.  But the memories prevail.  My brother now owns a home across the street…and I love visiting and seeing the neighborhood.  Seeing familiar faces, storefronts, the bus, the ‘el’.  You simply can’t attach a value to those memories.  It’s part of who I am.

Fishtown, Philadelphia, PA

Why Video is Important to Real Estate Marketing

WHY VIDEO?
Simply put, the market demands video. Not just photos. Not virtual tours. Full-motion video.

That’s why Coldwell Banker is leading the way with innovations like On Location. Now, whenever a Coldwell Banker agent posts a video, it appears on YouTube’s most visited real estate channel, and gets published at coldwellbanker.com and the Coldwell Banker App for iPad.

Take a look at the numbers and you’ll understand why Coldwell Banker is dedicating unmatched resources to helping its agents develop and market their own videos:

YouTube has more than 3 billion video views per day

Coldwell Banker On Location is the #1 most visited YouTube™ channel for real estate

  • More than 3 million visitors since launch
  • More than 2 million video views and counting
  • More than 100,000 user-generated videos uploaded

Listings with video generate 20% more leads at ColdwellBanker.com
73% of consumers prefer to list with an agent who uses video
Remember, if you’re not using technology like Coldwell Banker On LocationSM to extend the marketing reach of your clients’ homes, you’re putting yourself at a huge competitive disadvantage.

Seem overwhelming? Not Sure where to begin?  We’ve got you covered. Check out:

THE 5 STEPS

TO CREATING PROFESSIONAL-QUALITY REAL ESTATE VIDEOS!

http://onlocationvideo101.com

Here’s to Innovation…

At Coldwell Banker we’ve undeniably lead the industry in the technological advancements since our early beginnings over 100 years ago. In recent years, our development team are constantly and perpetually pushing the envelope in testing new applications and the latest devices…trying new (and sometimes crazy) things like the touch screen coffee table app that eventually lead to the release of our iPad application.  From creating the first national real estate website, to developing the industry’s first mobile websites and apps, we’ve always been about creating innovative tools that make the home buying process easier and more enjoyable for consumers.

So in the spirit of our 2012 “Value of a Home” campaign, we present to you our latest commercial. We’re calling this newest spot “Innovation” and it’s all about how our tools can help make looking for home a wonderful experience from in-market homebuyers to aspirational dreamers looking at neighborhoods and homes they’re working hard to get to eventually. The 30 second spot, which will drive consumers to our website,  is voiced once again by Emmy winning actor Tom Selleck. Enjoy!