Monthly Archives: December 2012

2012 Coldwell Banker Marketing Year in Review.

As 2012 comes to a conclusion, I hope you will agree that it indeed was a special year for us at Coldwell Banker, led by the highly successful & acclaimed Value of a Home campaign.  In additional, we saw the re-launch of Coldwell Banker Previews International,  the luxury home marketing division.  And, the introduction of the all important Real Estate Network…which solidified the relevance of our industry leading applications and technologies across all devices and media forms.

I believe we are well prepared for the turnaround in the housing market and our message struck the right chord with all our audiences.  To learn more about the accomplishments of the 2012 Marketing Campaign, take a look at Coldwell Banker Chief Marketing Officer (and Atlantic City native) Mike Fischer recap this successful year, the impact it had on metrics like web and mobile app traffic…and ultimately leads to our amazing network of highly skilled professionals!