Monthly Archives: November 2014

The New Digital Experience – Where Home Begins.

Originally Posted on Coldwell Banker Blue Matter by Victoria Lee | November 7, 2014

See how the new is revolutionizing the real estate experience for buyers, sellers and agents alike.

No place has a better story than home. It begins with the first turn of the doorknob, but stays with us long after we’ve moved on and locked the door behind us.

If the walls of your home could talk, what stories would they tell? Mine might share tales of the annual 4th of July barbecue on our large back porch. Beyond the tall oaks that line the backyard is the perfect view of the local firework display. Perhaps my home would divulge that Grammy’s famous pumpkin bread recipe was perfected in the bright family kitchen. Or maybe it would divulge that the grand foyer staircase makes for the ultimate prom picture backdrop.

Our homes play an important role in the storybook of our lives, so shouldn’t they be treated like a main character? The newly redesigned does just that. Connecting buyers, sellers and agents like never before, the new Coldwell Banker® Digital Platform makes the home buying and selling process human again.

When the torch is passed from buyer to seller, the story of the home continues on. The tulips buried along the driveway will bloom again next year. The height chart notched in the back of a closet may grow with the next family. And the magnificent view will be enjoyed over many more cups of morning coffee.

Because we know that every home has a story, we’ve given you a platform to tell yours at As a homeowner, you can now be directly involved in the marketing of your home, adding your own exclusive homeowner content like stories, photos and videos. The new platform represents a true shift in the real estate experience, giving buyers, sellers and agents easy access to collaboration tools on their desktops, tablets or mobile devices.

Home buyers play an important new role in the real estate story as well. Finding a home just became the social event of a lifetime. The new Coldwell Banker websiteallows you to invite your friends and family members into the home buying process. When touring a home, you can rate key features, upload your own photos and post comments to share with your personal network. And with all of this information centralized in one digital platform, you and your Coldwell Banker agent will be connected every step of the way.

So, whether you’re just starting your home buying search, or are ready to move to your next, visit to see how we make the process a memorable.

This is where home begins.

The New

What did we do on summer break?
Just reinvented the real estate website.

Learn more about the new site
with these “How-to” videos


How to for Homeowners.

Agents Working with Buyers.

Agents Working with Sellers.




Walls Can Talk at

Whether you’re looking to buy, are ready to sell, or are ready to connect with a real estate agent, find out why the new is the location, location, location.

Originally posted by Victoria Lee on Coldwell Banker Blue Matter | November 11, 2014

The oldest adage in real estate must be “location, location, location.” And while we haven’t moved anywhere, we introduced our new digital home last week with the unveiling of the redesigned Coldwell Banker digital platforms. We think you’ll find that this is the destination where home begins.

With a strong focus on incorporating sentimental value into the real estate experience, the new Coldwell Banker digital platforms makes the story of home come alive. In the below video segment, featured first on LXTV, Sean Blankenship, Senior Vice President of Marketing at Coldwell Banker, and Anna Visioli, Vice President of Digital Marketing take us through the vision behind this new online real estate experience and share some of the functionality of the redesigned platform.
Bold, beautiful imagery, simple search, and easy online collaboration tools are just some of the features of the new platform. But, the most innovative by far, is the ability for the home seller to share the story of their home. By posting their favorite memories, photos and videos of their home, the home seller can directly participate in the marketing of their home and make their listing come to life for the potential buyer in a way not possible before.

Find out why our new home is revolutionizing the real estate experience by visiting today. Whether you’re looking to buy, are ready to sell, or are ready to connect with a real estate agent, this is the location, location, location.