Category Archives: Coldwell Banker News

How good are you at creating tablet presentations?

In preparation for an upcoming Tablet Presentation Workshop, I decided to practice by working on a new presentation myself. Check it out.

 

Understanding the Psychology of Owning a Home

To better understand how Americans feel about owning a home…post recession, Coldwell Banker Real Estate recently teamed up with Dr. Robi Ludwig, a psychotherapist & TV Commentator in New York City.

“Clearly the recession has had an impact and one of the questions American’s have is the value of homeownership. I believe the home has a deep psychological value that goes beyond the financial investment so we decided to get straight to the source and survey more than 2,100 Americans to get a sense of their state of mind following the recession.” explains Dr. Ludwig. 

“It caused me to reflect personally about my first real home, as well. My parents recently sold my childhood home in New Jersey. They were excited to move to a new community, but I was surprised at my own feelings of loss and then nostalgia. Then again, this was a home that hosted happy occasions, school pep rallies, prom photos, Thanksgiving dinners – it was essentially another character in our family, and that it was natural to feel this strong emotional pull.”   Learn more about the survey and our understanding of the ‘Value of a Home’ by watching the brief interview.

Wow…the home as a ‘extension’ or a ‘character’ in the family!  That’s powerful…and I couldn’t agree more!  It made me think about the home I grew up and lived in for nearly 20 years, in Fishtown.  As of right now…that represents half my life.  When my parents sold the home over 10 years ago, it took a little while to sink in that the chapter was over.  But the memories prevail.  My brother now owns a home across the street…and I love visiting and seeing the neighborhood.  Seeing familiar faces, storefronts, the bus, the ‘el’.  You simply can’t attach a value to those memories.  It’s part of who I am.

Fishtown, Philadelphia, PA

Here’s to Innovation…

At Coldwell Banker we’ve undeniably lead the industry in the technological advancements since our early beginnings over 100 years ago. In recent years, our development team are constantly and perpetually pushing the envelope in testing new applications and the latest devices…trying new (and sometimes crazy) things like the touch screen coffee table app that eventually lead to the release of our iPad application.  From creating the first national real estate website, to developing the industry’s first mobile websites and apps, we’ve always been about creating innovative tools that make the home buying process easier and more enjoyable for consumers.

So in the spirit of our 2012 “Value of a Home” campaign, we present to you our latest commercial. We’re calling this newest spot “Innovation” and it’s all about how our tools can help make looking for home a wonderful experience from in-market homebuyers to aspirational dreamers looking at neighborhoods and homes they’re working hard to get to eventually. The 30 second spot, which will drive consumers to our website,  is voiced once again by Emmy winning actor Tom Selleck. Enjoy!

 

Homes & Estates Magazine | Spring/Summer 2012 | Arrived!! Check out the Distribution!

 

...also in an iPad app!

ABOUT HOMES & ESTATES

Coldwell Banker Previews International has made its name by providing exceptional marketing services for the sale of exceptional real estate, and one of its most valuable components is Homes & Estates magazine. By showcasing the world’s most exquisite villas, chateaus and manor homes on the market, Homes & Estates has become one of the most widely read magazines of its kind.

In addition to being a stand-alone magazine, Homes & Estates also has an enhanced partnership with Unique Homes, the premier magazine in international luxury real estate for nearly 40 years. Each issue of Homes & Estates also appears in a special section within the full international run of Unique Homes magazine. That means exposure in two high-end real estate publications. The print and digital editions combined reach a global audience of nearly three quarters of a million affluent individuals in more than 80 countries. Homes & Estates and the Homes & Estates section in Unique Homes…. taking Coldwell Banker Previews International to a luxury audience worldwide.

THE HISTORY OF PREVIEWS 

The Previews program was founded in 1933 by Henderson Talbot, a young entrepreneur who was one of the first to market real estate beyond his local area. He specialized exclusively in marketing fine properties nationally and internationally, which allowed Talbot to place these luxury properties in front of the clientele who could afford this type of home. Acquired by Coldwell Banker Real Estate LLC in 1980, this luxury home marketing program continues to build its success through the Coldwell Banker Previews International program. Through the Previews program, Coldwell Banker has represented an impressive array of the world’s most fabulous real estate. In 2010, the Coldwell Banker Previews program participated in nearly 13,547 transactions worth $25 billion. On average, Previews handles $68.9 million in luxury home sales every day.*

TOTAL OUTREACH: Approximately: 690,000 + pass along

DISTRIBUTION

Published twice a year (Spring & Fall)

90,000 total print distribution

50,000 stand-alone copies sent to:

• Multi-Millionaires
• Celebrities
• Fortune 1000 Executives
• Real Estate Investors
• US Delta & US Air East Coast Shuttle Locations
• US & Intl Gateway Airline Lounges
• US Delta Airline Lounges
• US Four & Five Star Hotels & Resorts
• NRT Coldwell Banker Local Operating Companies

40,000 inserted in Unique Homes Magazine sent to:

• Domestic & International newsstands
• Unique Homes Subscribers
• Private Jet Facilities & Airline Lounges
• Owners of Homes Valued at $5 million+

600,000 digital editions sent via e-mail to:

• Affluent consumers (Domestic & International)
• Consumers with a $10 Million+ net worth
• Unique Homes e-mail subscribers

 

Welcome to Coldwell Banker Heroes

Welcome to Coldwell Banker Heroes

Coldwell Banker launched a new charitable program that recognizes the full scope of those within the Coldwell Banker system who assist those in need.  The “Coldwell Banker Heroes” program debuted last week at the Generation Blue Experience in New Orleans.   The newly created program will highlight the financial giving, time, goods and services donated to charitable organizations by members of the Coldwell Banker global network.

The Coldwell Banker brand is known worldwide for our charitable efforts. The list of organizations that benefit are endless – from well-known entities like Habitat for Humanity to the Susan G. Komen Race for the Cure to Toys for Tots or to the countless local charity programs in communities across the globe.

Locally, Coldwell Banker Casa Bella Realtors has demonstrated a strong initiative with several important organizations. We have organized events and programs for both Gilda’s Club in Linwood and the Community Food Bank of New Jersey in Egg Harbor Township among others.  The Coldwell Banker Heroes program will simply provide the framework for us to have a more structured approach to supporting important causes within our community and nationally.

 

Previews International New Campaign is unveiled

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Atlantic City native (& CB Chief Marketing Officer) Mike Fischer presenting the new Coldwell Banker Previews International marketing campaign at the Fire & Ice Party in New Orleans, LA. It’s hot!!

Previews International is the Luxury Division of Coldwell Banker Real Estate, targeting the most exclusive properties in the world and successfully reaching the most affluent buyers to match their needs.

Attending the party were Coldwell Banker professionals from around the globe together with representatives from key marketing partners; Maserati, Tiffany’s, Unique Homes & more.

Coldwell Banker already sells 1 out of 2 homes that sell in excess of $1M in the U.S.

And there’s an aggressive initiative to improve on that. In fact, already 3 out of 4 $1M+ sales California are by Coldwell Banker.

Previews International is an important initiative at CB Casa Bella Realtors as we look to take advantage of the global audience to which we expose our listings.

We know (according to U.S. Census) that over 1/3rd of household movers relocate out of County, State or Country when they move. A percentage that dramatically increases as household income increases…identifying the importance of Global exposure.

Coldwell Banker University is #1!

Coldwell Banker University has gained a major honor.

Training Magazine unveiled its prestigious Top 125 list last night in Atlanta.

Training magazine recognized the 2012 Training Top 125 winners with crystal awards and revealed their rankings during a black-tie gala held last night during the Training 2012 Conference & Expo at the Georgia World Congress Center in Atlanta.

Now in its 12th year, the Training Top 125 is the only report that ranks companies unsurpassed in harnessing human capital.

Coldwell Banker University ranked #1 for all real estate brands – a whopping 64 spots ahead of our nearest real estate competitor.

Overall, Coldwell Banker University placed #9 among all industries!

Here is how we stack up versus Real Estate Industry competitors:

  • Coldwell Banker #9
  • Keller Williams #73
  • Century 21 #96
  • ReMax #108

Congratulations!  It’s no surprise Coldwell Banker sells more real estate and has more Top Real Estate Professionals recognized in the highly acclaimed  Wall Street Journal ranking of the Top 1000 Residential Real Estate Professionals in America.

In Fact:  The number of Coldwell Banker agents and teams ranked on the list surpassed all other major brand players in the nationwide market, with 248 spots.

Coldwell Banker held more of the Top 10 spots across all four categories combined than any other brand in the country, and held the most overall spots in three of the four categories.

It no surprise the best training goes hand-in-hand with the best results.  The best results are at Coldwell Banker.  

 

According to Nielsen: Coldwell Banker Branded Websites Ranked #1 by Consumers.

Coldwell Banker Branded Websites Remain Most Visited Among National Real Estate Franchises 

According to Nielsen and comScore Media Metrix, the two global leaders in digital measurement, Coldwell Banker branded websites had the highest number of unique visitors among all national real estate franchise brands for full-year 2011.  This marks the second consecutive year that the Coldwell Banker brand ranked No. 1 in Web traffic among all real estate franchisors.

 

“The Coldwell Banker brand is clearly top of mind when consumers go online and search for a home,” said Michael Fischer, chief marketing officer, Coldwell Banker Real Estate LLC.  “Consumers know our great brand and have shown a desire to utilize the suite of online tools seen throughout the Coldwell Banker network at the national and local levels.”

 

According to Nielson, Coldwell Banker websites had 17.5 million unique visitors in 2011, which was more than 28 percent higher than the next nearest franchise brand competitor (13.7 million). Similarly, Coldwell Banker branded websites (26.1 million unique visitors) had the highest Web traffic ranking among real estate franchisors in the comScore Media Metrix full-year ranking for 2011, easily outpacing its next nearest competitor by 21 percent (21.6 million unique visitors).

 

The Coldwell Banker brand continues to place an emphasis on developing its website into a hub for consumers to find and prepare for the home buying and selling process.  Recent additions include the lifestyle search page and first time home buyer resource center.

 

Coldwell Banker Real Estate LLC accessed the aforementioned information through its subscription to both Nielson and comScore Media Metrix. The rankings encompass all consumer Web traffic (unique visitors) to national and local websites operated by the franchise brands as well as by their franchisees.

Coldwell Banker University is excited to offer upcoming NAR designation courses online at deep discounts.

 

Coldwell Banker University is excited to offer upcoming NAR designation courses online at deep discounts. Register for any or all of the following NAR courses today on the CBU Registration site on CB Works!

Accredited Buyer Representative (ABR) (CBU Price $49!): Feb 14-17

Short Sales and Foreclosure Resource (SFR) (CBU Price $45!): March 22-23

How to Stage a Home to Sell, Sell, Sell…!

LXTV Open House featured New Jersey Coldwell Banker agent Lorraine Hurlbut in a recent segment on how to best stage your home for sale. Check it out!