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Coldwell Banker Holiday TV Spot – Crowded House

Coldwell Banker Holiday TV Spot – Crowded House

If you haven’t noticed, the holidays are upon us. In years past, Coldwell Banker has done some unique holiday related advertising. Last year, we created a billboard in Times Square that featured agents and locations with holiday themed names.

This year we partnered with NBC to not only create a holiday themed TV spot, but also advertise on some of the most notable holiday programs. This week, we launch our holiday themed ad which we call “Crowded House.” Our recent survey of consumers showed that 40% of people have more than 15 people living under one roof during the holiday season! As you’ll see in the video below, we played off that concept in what we think is a relatable TV commercial.

In addition, this new ad will be running on the marquee holiday programs on NBC including the Macy’s Thanksgiving Day Parade and the Rockefeller Christmas Tree Lighting as well as other holiday related programs throughout the upcoming weeks.

As we reference in an earlier blog post, the holidays bring out a new appreciation for home and it plays a larger role in the memories and the enjoyment of the holiday season. From our home to yours we hope you have a happy holiday season.

Take a look at our holiday ad below and be on the lookout for it this week on NBC.

“If you can’t explain it simply, you don’t understand it well enough”

November 1, 2011 marks the 5 Year Anniversary of Coldwell Banker Casa Bella Realtors.

 

The last 12 months have been perhaps the most challenging of those 5 years.  As a company, as an industry and as a Nation.  Since the Federal Tax Credit expired last year, the industry has been struggling to maintain traction and even stability…let alone momentum.

 

However…Several months ago, I made a commitment to reach November 1, 2011 in a state of Momentum…despite the conditions of the market.  November 1st is 5 Years.  For those who work for me and create business plans, you also know November it is the gateway to the following year.  The key to getting 14 months out of a 12 month year.  The key to being more productive.  More Profitable.  The key to why we do succeed when others simply don’t understand.

 

There are a lot of reasons why that committment was and is so important to me.  The quote on the Title is by Albert Einstein.  Einstein was an opportunist.  A visionary.  He saw things others did not understand.

 

I was not going to let November slip by….knowing the opportunity that is in front of us as a region.  Revel is due to open in the Spring of 2012.  New Jersey is getting very aggressive with it’s priority on the NextGen project.  We have one of the fastest growing undergraduate and graduate institutions in the Northeast with Stockton and one of the fastest growing regions in the country for Health Care.

 

The Facts: Over the period for the last 90 days. (August 1 thru October 31) I looked at a year over year comparison to determine the level of ‘Momentum’ we were able to achieve versus that of the market in general.

 

For that 90 day period in 2010 versus 2011…the South Jersey Shore Regional Market rescinded a scant 3% in number of closed sales.  Not bad at all considering the the tax credit had been extended into September last year.

 

Now that we knew the benchmark…the question was how did we fair?

 

For that same 90 day period:

Coldwell Banker Casa Bella Realtors was UP 33% in closed sales

&  UP 34% in closed sales volume.

 

Now, I didn’t bother looking up the definition of ‘Momentum’…and when I’m in Anaheim next week for the NAR Conference, perhaps I’ll ask NAR Chief Economist Dr. Lawrence Yun…

 

But what I will say is THANK YOU.  Thank you to:

a.) The great sales professionals that make up this company (you all deserve to take a bow)

b.) The great customers and clients who trust and then demand the most knowledgeable and talented staff to represent their interests

c.) The great industry colleagues we get to work with everyday.

d.) The ENTIRE Coldwell Banker & Realogy family…who are brilliant and kind and sharing…and fun and aggressive and innovative and entrepreneurial.  What an organization!

 

Thank you!

Anthony D’Alicandro, Owner/Licensed Real Estate Broker

Two Coldwell Banker University Courses Earn CRS Approval

PARSIPPANY, N.J. (Sept. 26, 2011) –

Coldwell Banker Real Estate LLC today announced that its Coldwell Banker University BOO$T and Previews International Properties Specialist courses are now approved for elective credit by the Council of Residential Specialists (CRS). Coldwell Banker is the first real estate company to offer proprietary learning courses with CRS accreditation. Together, these Coldwell Banker University courses account for one-half of the 32 elective credits required for the CRS designation. Coldwell Banker University courses are offered exclusively to members of the Coldwell Banker network.

CRS was created to attract and retain Realtors® seeking the knowledge, tools and relationship-building opportunities needed to maximize their income and professionalism in residential real estate. In 2010, CRS designees earned nearly three times more than non-CRS residential Realtors earned.

“Real estate professionals everywhere are looking to get the upper hand on the competition,” said Budge Huskey, president and chief operating officer, Coldwell Banker Real Estate. “Coldwell Banker University’s unique relationship with the Council of Residential Specialists strengthens our course offerings in a way that is unmatched in our industry.”

BOO$T is a high-accountability program designed for experienced Coldwell Banker sales agents that promotes best-practice sharing, networking and working smarter, not harder. Agents are trained to target prospecting activities, maximize value propositions and enhance careers through the use of cutting-edge technology.

Previews International Properties Specialist is an interactive certification program providing the core foundation for working with the affluent market. Agents are introduced to Coldwell Banker Previews and trained to attract and retain affluent clients while exceeding the needs of both buyers and sellers.

“Both the Council of Residential Specialists and Coldwell Banker University share a common commitment to bring quality education to real estate professionals,” said Mary Beth Ciukaj, the Council’s education director. “This partnership brings the CRS designation that much closer to Coldwell Banker professionals throughout the country.”

To be eligible for elective credit toward the CRS designation, courses must:

Be part of a real estate brand’s formal training program
Be fully developed and owned by the brand
Be at least three hours in length
Have an organized and developed curriculum that is at the medium or advanced level with defined learning objectives and student materials

Coldwell Banker in Times Square for the Holidays!

This holiday season Coldwell Banker has a holiday themed billboard running in the heart of New York City, Times Square. See how Coldwell Banker has taken holiday-esque towns and agent names to create a festive digital billboard right on the corner of 44th & Broadway that will run through January 1, 2011.

Bravo TV’s Million Dollar Agent, Madison Hildebrand

I’m Madison Hildebrand and this is my Coldwell Banker® success story.
Out of college, I worked in the hospitality industry with the future goal of transitioning into a career in advertising. I then saw an opportunity in the high-end real estate market and decided to commit myself to the profession. At 24, living in Malibu, CA it was a bold move to try and sell luxury real estate, but it turned out to be an excellent career move.

Real Estate As A Profession
My journey to selling multi-million dollar homes didn’t just happen overnight; it started with a commitment and a plan. I studied for my real estate license and mentored with one of the top-producing agents in the nation. It was my continuous passion for people and love for the art of negotiation that helped me land my first deal – a $2.8 million dollar home sale to a celebrity. I made more with my first commission check than I did the entire year working in hospitality! When I started my path in real estate, I didn’t know what to expect, but with over $100 million in sales to date, I made the right choice. My success would not have been possible in such a short period of time had I not had the support from my Coldwell Banker office.

My Coldwell Banker Experience
I interviewed with five competitor offices, but knew all along that I wanted to be a part of the Coldwell Banker brand. I needed an intensive training workshop – Coldwell Banker offered the most comprehensive. I needed a company with results, Coldwell Banker had the dominant market share in my region. I needed technology – Coldwell Banker had tools and resources other companies simply could not afford or provide. I needed a strong network and support – Coldwell Banker was like a family. I needed strategic advertising placement at a low cost – Coldwell Banker had those partnerships. Lastly, I needed protection – Coldwell Banker legal is the best. Coldwell Banker has provided me with the opportunities to do great things, which include:

•Closing on a $20+ million dollar home
•Being named to REALTOR® magazine’s 2008 “30 Under 30”
•Becoming a personality on the hit Bravo TV’s “Million Dollar Listing” for four consecutive seasons
•Authoring “Activate YOUR Passion, Create YOUR Career”
•Becoming President of AgentControl.com
•Speaking for National Association of REALTORS and California Association of REALTORS
•Mentoring new agents
Helping People Make a Change
My steadfast values as a person and as a real estate agent have made me the success I am today. I came into this business looking for ways to help people make a change and everyday that is what I do – I love what I do! I recommend real estate to anyone who:

•Commits to real estate as a long-term career
•Has an unwavering ability to make ethical decisions
•Is passionate about people
•Is committed to action and prepared for the unexpected
•Is confident and charismatic
That’s my formula for success. Join a Coldwell Banker office today and discover your own.