2012 Marketing

Dear Coldwell Banker® Professional!

I hope this letter finds you enjoying the Holiday Season and beginning an exciting 2012!

Just as we have all done in 2011, the wildly talented corporate marketing team has battled market conditions while working hard in continuing to raise awareness for the great Coldwell Banker brand in an effort to drive more leads to you. We had the opportunity to see first hand when we all met Coldwell Banker Chief Marketing Officer(& Atlantic City native) Michael Fischer back in September.

Keeping up with the trend of video format marketing, the team created a video which provides greater depth to the achievements the Coldwell Banker brand enjoyed on the marketing front in 2011. The video format also allows you the opportunity to see clearly the benefits of the Coldwell Banker brand. Further, it is a great opportunity(in conjunction with our recently released ‘ARB’ program) to share this link with potential recruits that would make a great addition to our already awesome group!

Take a look!

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