Previews International New Campaign is unveiled


Atlantic City native (& CB Chief Marketing Officer) Mike Fischer presenting the new Coldwell Banker Previews International marketing campaign at the Fire & Ice Party in New Orleans, LA. It’s hot!!

Previews International is the Luxury Division of Coldwell Banker Real Estate, targeting the most exclusive properties in the world and successfully reaching the most affluent buyers to match their needs.

Attending the party were Coldwell Banker professionals from around the globe together with representatives from key marketing partners; Maserati, Tiffany’s, Unique Homes & more.

Coldwell Banker already sells 1 out of 2 homes that sell in excess of $1M in the U.S.

And there’s an aggressive initiative to improve on that. In fact, already 3 out of 4 $1M+ sales California are by Coldwell Banker.

Previews International is an important initiative at CB Casa Bella Realtors as we look to take advantage of the global audience to which we expose our listings.

We know (according to U.S. Census) that over 1/3rd of household movers relocate out of County, State or Country when they move. A percentage that dramatically increases as household income increases…identifying the importance of Global exposure.

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