“If you can’t explain it simply, you don’t understand it well enough”

November 1, 2011 marks the 5 Year Anniversary of Coldwell Banker Casa Bella Realtors.


The last 12 months have been perhaps the most challenging of those 5 years.  As a company, as an industry and as a Nation.  Since the Federal Tax Credit expired last year, the industry has been struggling to maintain traction and even stability…let alone momentum.


However…Several months ago, I made a commitment to reach November 1, 2011 in a state of Momentum…despite the conditions of the market.  November 1st is 5 Years.  For those who work for me and create business plans, you also know November it is the gateway to the following year.  The key to getting 14 months out of a 12 month year.  The key to being more productive.  More Profitable.  The key to why we do succeed when others simply don’t understand.


There are a lot of reasons why that committment was and is so important to me.  The quote on the Title is by Albert Einstein.  Einstein was an opportunist.  A visionary.  He saw things others did not understand.


I was not going to let November slip by….knowing the opportunity that is in front of us as a region.  Revel is due to open in the Spring of 2012.  New Jersey is getting very aggressive with it’s priority on the NextGen project.  We have one of the fastest growing undergraduate and graduate institutions in the Northeast with Stockton and one of the fastest growing regions in the country for Health Care.


The Facts: Over the period for the last 90 days. (August 1 thru October 31) I looked at a year over year comparison to determine the level of ‘Momentum’ we were able to achieve versus that of the market in general.


For that 90 day period in 2010 versus 2011…the South Jersey Shore Regional Market rescinded a scant 3% in number of closed sales.  Not bad at all considering the the tax credit had been extended into September last year.


Now that we knew the benchmark…the question was how did we fair?


For that same 90 day period:

Coldwell Banker Casa Bella Realtors was UP 33% in closed sales

&  UP 34% in closed sales volume.


Now, I didn’t bother looking up the definition of ‘Momentum’…and when I’m in Anaheim next week for the NAR Conference, perhaps I’ll ask NAR Chief Economist Dr. Lawrence Yun…


But what I will say is THANK YOU.  Thank you to:

a.) The great sales professionals that make up this company (you all deserve to take a bow)

b.) The great customers and clients who trust and then demand the most knowledgeable and talented staff to represent their interests

c.) The great industry colleagues we get to work with everyday.

d.) The ENTIRE Coldwell Banker & Realogy family…who are brilliant and kind and sharing…and fun and aggressive and innovative and entrepreneurial.  What an organization!


Thank you!

Anthony D’Alicandro, Owner/Licensed Real Estate Broker

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