Survey: iPads are the marketing tool of the future

Email still rules, print is dead

BY INMAN NEWS, TUESDAY, APRIL 3, 2012.  Inman News®

iPad app by Coldwell Banker, available in iTunes

It’s an iPad world. More than 75 percent of the 110 real estate professionals who participated in a survey by marketing technology firm Imprev selected “iPad presentation” as the marketing tool they would most like to have.

“Drip” e-marketing campaigns placed a distant second at 35 percent, followed by websites at 29 percent, and blogs at 28 percent.

“Real estate agents are shouting that they want their iPad apps,” said Renwick Congdon, CEO of Imprev, the marketing technology firm that conducted the survey.

About 52 percent of respondents reported smartphones as their favorite hardware, followed by iPads/tablets at 26 percent, laptops at 16 percent, and desktop computers at 5 percent.

Fifty-one percent of survey respondents selected email as the most effective current marketing tool, followed by Agent website at 50 percent, virtual tours at 42 percent, printed postcards at 36 percent, and Facebook at 32 percent.

Ten years ago, according to survey respondents, the most effective marketing tools were all print-based, including newspaper display ads, postcards, fliers, newspaper classified ads and magazine display ads.

CNBC Real Estate Coorespondent Dianna Olick broadcasting from Inman Connect

One Response to Survey: iPads are the marketing tool of the future
  1. Anthony
    April 4, 2012 | 11:06 pm

    I attended the Inman Connect event in New York City in January of this Year. It is arguably, the premier, independent real estate conference available on the east coast. At the conference, Chris Smith, from Inman shared the results of a very interesting agent survey of Inman clients across the country. These clients were all ‘agents’ earning in excess of $100,000 annually. They shared their ‘best practices’. That is, the areas, tools and sources they used that generated the best return!

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