The Role of Lifestyle Trends in Searching for a Home

By David Marine, Senior Director, Consumer Experience, Coldwell Banker

The video below is a segment we did with NBC’s LXTV Open House. If you’re not watching Open House on the weekends, you should absolutely check it out as it’s one of the freshest and interesting real estate programs out there. But anyway, Coldwell Banker Real Estate was the first real estate company to launch a lifestyle search feature on a real estate website. We didn’t just do that to be cool and be the first (maybe that was part of it), but the main reason was because there’s a significant trend among real estate consumers that shows their lifestyle is a major player in the home or neighborhood they choose to live in.

Take a look at the video and see how lifestyle trends are playing a bigger role in the search for a home:

Begin your Lifestyle Home Search Now! Have some fun with it! Make it a family project!

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